Designing and tracking key performance indicators (KPIs) and metrics to monitor and measure business performance over time. This applies to human resources,  marketing, sales, operations, customer service and financial performance.. 

Analyzing customer data to create detailed profiles and segment customers based on behaviors, demographics, and purchasing patterns. This enables more targeted marketing and personalized customer experiences.

Leveraging analytics to understand past behavior and trends as well as to suggest actions based on the data insights to achieve desired outcomes.

Identifying inefficiencies within business processes and recommending improvements based on data analysis results to enhance productivity and reduce costs.

Designing and analyzing A/B tests to measure the effectiveness of different strategies, such as marketing campaigns, website changes, and product features, ensuring optimized outcomes.

Predict future customer behaviors, preferences, and needs by forecasting actions like purchase likelihood, churn risk, and product preferences. 

Ensuring businesses have a scalable and efficient data infrastructure by designing relational databases that optimize data storage, retrieval, and security. By structuring data effectively, businesses have access to well-organized information that can be analyzed for decision-making, driving efficiency and strategic growth 

Building digital experiences that enhance user engagement and business growth. Through intuitive drag-and-drop tools, I create visually compelling, functional websites that improve accessibility, streamline customer interactions, and strengthen brand presence. 

Ensuring businesses have a seamless flow of accurate and timely data by designing automated data pipelines. By integrating pipelines, I eliminate manual data handling, and enable real-time analytics. This empowers businesses to make data-driven decisions faster and optimize operations